Philip Gould è morto a 61 anni per un cancro.

Lord Gould è stato uno degli spin doctor del New Labour, nonché a lungo consulente di Tony Blair. Il suo libro più noto, The Unfinished Revolution, è considerato uno dei più significativi e onesti lavori di ricostruzione dello sviluppo del New Labour e delle sue prospettive politiche. Una lettura che non dovrebbe mancare a chiunque si occupi o voglia occuparsi di comunicazione politica.

In molti oggi lo hanno ricordato. Simpatico e tenero il ricordo che ne ha fatto Alastair Campbell (“He always needed a campaign, and the illness became the campaign. We called the cancer Adolf, perhaps the ultimate enemy. ‘Yes,’ I said. ‘That means you are Churchill.’ He liked that”).

Articolato e importante quello del leader del Labour, Ed Milliband: “Philip Gould was an exceptional man and his death is an exceptional loss. He was Labour to his core, and today, as the Labour party, we mourn for one of our own. He was rightly known as a path-breaking political strategist. His friends will also remember an extraordinary human being – warm, funny, engaging, deeply emotional and loving to all those he knew. Nowhere was he more extraordinary than in the final years of his life – battling his cancer like a political campaign that could be mastered and won, then accepting death with courage and bravery. His contribution to Labour politics was enormous. His work and commitment helped change the lives of millions of his fellow citizens for the better. He taught those fortunate enough to know him much about how to live and, in the years of his illness, much about how to die. His memory will live on in his wonderful family and all those who had the privilege to call him their friend.”

Al di là dei giudizi politici, la statura umana e professionale di Philip Gould era e resta indiscutibile. Una grande lezione anche per i “comunicatori” politici italiani.